Before there were Avengers, there were guys in a cramped New York office making comics on a deadline.
1939
Timely Comics
Publisher Martin Goodman launches Timely Comics. Its first issue introduces the Human Torch and Namor the Sub-Mariner — pulpy, two-fisted heroes for a Depression-era audience hungry for escapism.
1941
Captain America Punches Hitler
Joe Simon and Jack Kirby's Captain America Comics #1 hits newsstands with Cap decking Adolf Hitler on the cover — months before the U.S. even entered WWII.
1961
Marvel Comics Is Born
Writer-editor Stan Lee, tired of formulaic heroes, teams with artist Jack Kirby on Fantastic Four #1 — flawed, bickering heroes with real personalities. The company rebrands as Marvel Comics.
1962–63
The Golden Run
In a two-year sprint, Lee and his collaborators (Kirby, Steve Ditko, and others) introduce Spider-Man, the Hulk, Thor, Iron Man, and the X-Men — the bedrock of the entire Marvel Universe.
1998–2008
Movies, Then a Gamble
Marvel licenses out characters (X-Men, Spider-Man) to other studios for cash while near-bankrupt. In 2005 it mortgages its own heroes to fund films directly — producer Kevin Feige and Marvel Studios are born.
2008
Iron Man Starts It All
A mid-budget movie about a lesser-known hero, starring a comeback-story Robert Downey Jr., becomes a smash hit — and ends with Nick Fury uttering "Avenger Initiative." The MCU is officially underway.
STAN
LEE
Stan Lee (1922–2018)
Editor, writer, and Marvel's public face for six decades. Alongside artists like Jack Kirby and Steve Ditko, Lee co-created a universe of imperfect, relatable heroes — and made a habit of cameoing in nearly every MCU film, from a security guard in Iron Man to a Watcher in What If...?.
"With great power there must also come great responsibility!"